Flagship
The Install Graph Method
Six modules that turn campaign logs, storefront events, and SKAN postbacks into a graph finance will recognise.
GB teaching studio
The install arrived. The campaign still has to prove it.
Cloud Layerhub is a small studio that trains media, product, and analytics people to reconstruct Campaign-to-Install Attribution without pretending every tap is a device ID. We work in English, with UK store and privacy constraints in the room from week one.
Programmes
Desks you can actually sit at
Workshop
Privacy-safe matching
ATT clocks, aggregated postbacks, and what you may still join in a GB retail or fintech context.
Studio day
Creative-to-install diagnostics
When the creative won the click but the listing lost the install — and how to write that up.
2.8×
median lift in matched conversions after the first live board, across last year’s Lab Seat groups.
63 hrs
guided desk time in the flagship, not including the overnight data homework.
8
cohorts a year, capped so tutors still read every install graph.
£0 checkout
fees on this site are informational; enrolment is arranged by conversation.
How we teach
A graph, not a last-click sermon
Most teams already have MMP dashboards. The gap is the sentence that explains why campaign A owns an install that arrived after a store search. We drill that sentence until it survives a sceptical CFO.
You bring a real (redacted) media export. We refuse synthetic “perfect” datasets except for the first afternoon, because they hide the messy timestamps that GB iOS traffic actually produces.
- Map every paid object to a storefront session, even when the device ID is gone.
- Separate view-through noise from a genuine delayed install.
- Write a one-page “match policy” your legal and finance teams can both initial.
- Keep a limitation log — we will not let you hide SKAN sparsity.
“The Install Graph Method finally made our SKAN buckets talk to the Meta export. I still dislike how sparse week-one postbacks are — the tutors did not pretend otherwise.”
★★★★☆Desk Pass was enough to stop our agency sending us last-click CSVs as if they were the install truth. Would have liked a second evening on Android Play referrers.
Bring the export. Leave with a match policy.
If you already fight over which campaign owns a Saturday-night install, you are the reader we wrote the lab for.
Write to the studio